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Innovative Solutions for Dietary Needs

We are deat. Your Dining Ally. 

A start-up based in Fukuoka, Japan. 

deat. offers cutting-edge marketing strategies tailored for the Japan market and the tourism industry. Our flagship product, AIRIS, is a revolutionary AI-powered translation and booking software explicitly designed to improve the difficulties for those with specific dietary needs in Japan's food landscape. We also provide top-notch services to cater to the needs of foreign tourists in Japan, ensuring a seamless and enjoyable experience.

About

About deat.

Our Journey

Embark on our journey to revolutionize dietary assistance. We strive to make a meaningful impact in the realm of dietary needs, fostering a community of support and understanding.

Our Vision

Our vision is to create an inclusive and supportive ecosystem for individuals with diverse dietary needs, ensuring they feel empowered and valued.

Innovative Technology

Leveraging innovative technology, we are committed to delivering cutting-edge solutions that bridge the gap between users and restaurants, fostering inclusivity and accessibility.

Nurturing a more understanding, more aware world. 

Be at the forefront of this global food movement.

Your dietary restrictions should not feel like a burden. Never, ever feel like you're weighing others down. You have every right to know what goes in your food and we're here to help with that. 

About

Our Story

Striving For A More Inclusive Japan,
A More Inclusive World. 

What may seem like common knowledge in one part of the world, may not be common knowledge in another. In Japan, a country where most of its population have no specific dietary restrictions, it can be rather challenging for individuals who have them constantly need to explain themselves, explore new foods, and eat in peace. From language barriers to less-inclusive menus, it gets tiring sometimes. Inspired by our own personal experiences in Japan, we decided to build deat. 

We don't want you to ever feel limited again when it comes to food options. We have been pitching and sharing our story, vision and idea since September 2023; the journey has only just begun. 

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Enhance User Experience

Empower your users with improved dietary experience. Our solutions are designed to elevate user experience, enabling seamless interactions and informed decision-making.

Our Services

At Deat., we understand the growing demand for seamless communication in the dining experience of inbound tourists in Japan. Our focus is on helping restaurants and businesses better accommodate foreign visitors by leveraging innovative marketing strategies, primarily aimed at breaking the language barrier in food services.

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Marketing for Inbound Tourists

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Training & Education

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In-house Technology

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Consulting

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Introducing AIRIS

AIRIS is your one-stop fix to overcoming the difficulties faced in restaurants, fuss-free and with all dietary requirements considered. 

The Concept

AIRIS is a blend of AI (Artificial Intelligence) and the Iris of the eye, symbolizing the enhanced vision and understanding our technology provides.
 
Just as the iris adjusts to bring clarity to our sight, AIRIS sharpens and translates the dining experience, making menus and dietary information clear and accessible to everyone.

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The Problem

01.

Menus are often not provided in other languages or are mistranslated.

02.

Lack of transparency of ingredients used in dishes, combined with poor inclusivity for different dietary needs, leads users to feel anxious and stressed.

03.

Overall poor communication, leading to misunderstandings between the customer and restaurant.

Fresh Fish for Sale

AI-Powered Dining

Revolutionizing the dining experience, deat. introduces AIRIS, an AI-driven tool providing precise menu translations and vital dietary insights. Our cutting-edge technology ensures seamless communication between diners and restaurants, catering to diverse dietary needs and preferences. Embrace the future of dining with deat. and let AIRIS enhance your culinary adventures.

Whether you're a tourist in a foreign country or someone with strict dietary restrictions, AIRIS is here to make dining stress-free and accessible. No more confusion over unfamiliar ingredients or allergens—AIRIS delivers the information you need, when you need it.

How Does it Work? 
3 Easy Steps.

Step 1. Create Your Profile

Register an account with us, or log in for a better experience on our platform. Indicate your allergies or dietary restrictions so that we can offer you the best recommendations. 

Step 2. Use AIRIS to Translate

Either scan the QR code of partnered restaurants to display their menu, or scan the menu directly if the restaurant is not registered in our system.

Step 3. Communicate!

Overcome the language barrier by using the app to communicate your dietary needs to the restaurant staff.

Want a Demo?

Get in touch with us via email at deatjapan@gmail.com

Benefits

Why Choose Us? 

AIRIS uses AI to provide detailed menu translations and dietary information, bridging the gap between customers and restaurants. This ensures a safe and meaningful dining experience.

01. Tailored Recommendations. 

Our personalized assistance (advanced filtering & allergen detection) offers tailored recommendations to cater to individual dietary requirements. We understand the importance of agility in addressing diverse needs.

AIRIS is equipped with an advanced allergen detection system that scans menu items and flags any potential allergens, such as peanuts, gluten, dairy, and more. This allows users with food allergies to confidently navigate their dining options without fear of accidental exposure.

02. Real-time Communication

Customers can communicate directly with restaurant staff through the app, whether it’s via text or voice. The system translates their dietary needs or questions about menu items instantly, breaking down language barriers and ensuring a seamless experience.

03. Accurate Menu Translation

No more guessing or relying on poorly translated menus. AIRIS offers precise translations of menu items, including detailed descriptions of each dish’s ingredients and preparation methods. AIRIS ensures the translation is not only accurate but contextually appropriate, ensuring you understand exactly what’s on your plate.

Partners
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Partnerships

Achievements

CEO at Partner Restaurant X

Testimonial

CEO at Partner Restaurant X

“DEAT has been instrumental in enhancing our restaurant's ability to cater to diverse dietary needs. Their dedication to innovation and user-centric solutions is truly commendable.”

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2025 January

Invited to represent Fukuoka City under the Challenger Category at Japan Startup 11th (JSS11th)

2024 September

1st Place 特別賞 at 2024年度「ビジネスチャレンジNEXT」; raised funds of 150,000円 in total.

2024 February

2nd Place Hult Prize @ Kyushu University

2024 February

Top 11 "3 Minutes of Inspiration for Sustainable Development" Osaka University Video Contest 2023

2023 September

Best Presentation at Entrepreneurship Bootcamp 2023 (Pitched in Boston & Fukuoka)

 

Meet the Team

Our diverse team comes from all parts of the world. United in Fukuoka, Japan the team hopes to make a positive change in how the world, specifically the Japanese community sees food. Let's make dining easier for all!

Get a Demo

Experience AIRIS. 

*Note: "AIRIS" is undergoing rebranding. From May 2025, we will relaunch ourselves as "Platy". Stay tuned!

Discover how AIRIS can revolutionize dietary assistance. Schedule a demo with one of our product consultants today.

Download Our Mobile App

Coming Soon in May 2025. To stay updated, follow us on @platy.world on Instagram for the latest updates.

Scan QR code to join the app
Download on the App Store
Get it on Google Play
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